China's own .CN domain extension has seen explosive growth since being opened to registrants throughout the world. Earlier this year .CN surpassed both .NET and .DE to become the second most registered domain extension with over 13 million active .CN addresses registered so far.
.CN offers registrants the protection of a well-established brand name in what has become one of the most lucrative marketplaces in the world. In addition, .CN can put Chinese customers at ease, giving them the security of dealing with businesses that have a "localized" Chinese presence as well as an international one. Finally, .CN enjoys widespread notoriety and recognition among the Chinese population, and is a simple and memorable Web domain.
A .CN domain name is a great way to start to establish a brand in China. Your business or organization can benefit greatly by adding .CN domains to your current .COM, .NET and .ORG presence.